Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a method to improve their data collection procedures. While it needs more technical knowledge than normal GTM and might introduce additional expenses, it can result in better precision and more dependable information
Pixel monitoring utilizes an item of code to sign up conversions on your website. It's very easy to set up and much less susceptible to advertisement blockers.
1. A lot more precise data
The typical technique of tracking conversions on a website, making use of pixels, is having difficulty with transforming web browser privacy plans. This means that the information being sent to Google Advertisements, Facebook Business Manager and various other platforms is much less accurate than it needs to be.
Server-side tracking is an extra protected alternative that assists to bypass these constraints, as it's packed from your own domain name and treated as first-party code, indicating it's less most likely to be affected by advertisement blockers or various other safety measures. This offers extra accurate information and a more total picture of individual trips across networks.
Additionally, this sort of tracking permits businesses to track conversions beyond the internet site, such as telephone call and in-store brows through, which can be challenging for pixel-based monitoring. This flexibility provides marketers a lot more possession over the data they send out, and makes it less complicated to adhere to numerous data legislations. It's additionally a lot less at risk to fraud, as it's more difficult for illegal actors to control the system by modifying the postback URL.
2. Better control over information.
Server-side monitoring enables businesses to accumulate and enrich data prior to sending it to third-party analytics/advertising platforms. This enhances information efficiency and precision, which can help marketing professionals make even more informed advertising choices.
Traditional pixel tracking counts on JavaScript tracking codes that are positioned in website visitors' web browsers. These tracking codes are usually blocked by ad blockers, which can lead to information collection disturbances and inaccurate results. Server-side tracking allows organizations to bypass these limitations and provide exact, consistent data that is much less at risk to interference.
This type of tracking additionally permits businesses to track conversions that take place outside of the site, like telephone call and in-store acquisitions. This is necessary given that brand-new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a crucial reason that S2S is extra reliable for businesses seeking to adapt to these changes.
3. Less susceptible to scams
Server-side tracking enables companies to control information hauls prior to it gets to third party endpoints, enhancing safety and personal privacy. This is particularly crucial as various web browsers and systems progressively alter exactly how they deal with cookies. For instance, in iOS 14, Safari will only deliver first-party cookie data and will not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your internet site.
On top of that, server-side monitoring allows you to catch user data straight by yourself web servers. This gets rid of reliance on third parties, which can be prone to breaches and personal privacy offenses.
A server-side radar is a set of instructions that tells your website's web server what occasions to tape-record. This data is after that sent out commission tracking software to analytics devices like Google Analytics and Facebook Company. It's also used to trigger event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternative method that makes use of a little piece of code on your webpage to accumulate information from individuals.
4. Easier to apply
Server-side monitoring is an information collection process that occurs on the site's own web server, bypassing internet browser constraints. This indicates that data collected by the website/app is first sent out to the server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it reduces the extent of information management and offers companies more control over transmission, making it usually extra trustworthy. Consequently, it's much less susceptible to data obstacles triggered by points like a damaged connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is after that passed directly to your advertising and marketing tools on the server. This enables you to have more exact data and aids guarantee conformity with privacy laws such as GDPR. Additionally, it also prevents the tracking constraints imposed by web browsers and ad blockers.